More Than Fruit: Telling a Story of Memories with Sharbatly

Some brands sell products. Others become part of people's memories.

In her latest video production for Sharbatly, Banan set out to capture something deeper than freshness and quality. The project focused on a simple childhood tradition that many people in Saudi Arabia instantly recognize: collecting fruit stickers and playfully sticking them on friends, siblings, and cousins.

For many of us, those small stickers were more than packaging—they were part of growing up. They appeared in lunchboxes, family gatherings, kitchens, and school breaks. They became tiny symbols of moments shared with the people we love.

The challenge was to transform that familiar memory into a visual story that feels both nostalgic and relevant today.

Through warm storytelling, natural interactions, and carefully crafted visuals, the production highlights how Sharbatly has remained present across generations. While showcasing the freshness and quality of the fruit, the video also reminds viewers that some traditions never fade—they simply become part of who we are.

Rather than focusing solely on the product, Banan's creative direction centered on the emotional connection people have with the brand. The result is a piece that celebrates heritage, family, and the small moments that bring us together.

This project reflects Banan's approach to visual storytelling: finding the human story behind a brand and transforming it into content that people don't just watch—they relate to.

Because sometimes the most powerful stories begin with the smallest memories.

https://youtu.be/TY36FVWhFf4?si=onk4amMsUp4GqEEX